I'm a Peruvian Creative Director, with more than 10 years of experience.
Beyond advertising, creativity excites me. I did stand-up comedy some years ago, also I love to draw, play some musical instruments and ‘phonetography’ (you can see more of this here).
Additionally of my work at the agency, I was teacher of creative copywriting at the UPC (Peruvian University of Applied Sciences) during almost 3 years. Previously I also taught Innovation at Underground Creative School (Lima); Creativity at the IPP (Peruvian Advertising Institute) and I was a co-coach for the students at The Atomic Garden (Lima). Even was teacher, at a distance from Madrid, of Creativity at the CultureCode school (Nigeria).
Some years ago, I was the co-creater and co-presenter of Fuera de Brief, a online content for advertising beginners/students.
Pontificia Universidad Católica del Perú: Advertising - Ciencias y Artes de la Comunicación
Brother Ad School: Copywriting and Art Direction
Creative Director (01/2019 - Currently)
Tottus, Molitalia, UP, Gloria, El Comercio, P&G, CPP.
Ogilvy & Mather Madrid
Senior Copywriter (08/2017 - 12/2018)
Ford, Cruzcampo, Hofmann, Nutriben, ONCE, Santander.
CARNE Prime Advertising House (Grey)
Senior Copywriter (08/2015 - 06/2017)
DIRECTV, Scotiabank, Mazda, UPC, Apu Cement.
McCann Erickson Lima
Senior Copywriter (03/2014 - 07/2015)
Entel, The Coca Cola Company (Coca Cola, Inka Cola, Sprite, Fanta, Aquarius, San Luis, Burn, Powerade, Schweppes) in 5 different countries throughout Latin America.
Senior Copywriter (03/2012 - 03/2014)
Fiat, BCP, Mitsubishi, Banco Falabella, Telefonica, Fundación BBVA, Universidad San Martín de Porres, Converse, Cruz Roja, MG.
Copywriter (04/2009 - 03/2012)
BCP, Nike, American Colors, Bembos, El Comercio, Red Bull, Odebrecht, BMW, Frecuencia Latina, Asociación de AFP, PeruRail, Oncosalud, UCAL.
Ogilvy & Mather Perú
Trainee - Jr. Copywriter (12/2007 - 04/2009)
Huggies, HSBC, Kotex, Plenitud, Poise, Motorola, Mapfre, Kraft (Cua Cua), Duracell, Panadol. And a intership in Ogilvy Argentina (October 2008).
1 Bronze + 6 Shorlist
El Sol de Bilbao
1 Gold + 1 Silver + 1 Bronze
New York Festival
El Ojo de Iberoamérica
2 Gold + 2 silver + 2 Bronze + 1 Gold Young Creatives
1 Gold + 1 Silver
1 Gold + 3 Silver + 5 Bronze